# dir14 — directory fourteen

> A personal directory by Alex Dapunt. Writing, work, and thinking on design, product leadership, judgment, and what makes serious work repeatable.

Alex Dapunt is a design and product leader with a decade building design and product organisations. His work focuses on turning product ambition into something that ships, building the teams and standards that make serious work repeatable, and holding design to outcomes a business can read on a dashboard.

## Pages

- [About](https://dir14.com/about): Who Alex is, what this site is, and how to get in touch.
- [Articles](https://dir14.com/articles): Writing on design, product leadership, creativity, AI, and ethics in high-stakes interfaces.
- [Work](https://dir14.com/work): Client work and case studies.
- [Projects](https://dir14.com/projects): Side projects and experiments.

## Sitemap

Full content index: https://dir14.com/sitemap.xml